Privacy and Cookie Policy

Privacy Policy

We understand that your privacy is important. The Carters Direct Privacy Policy will explain why the personal data collected from you and what we do with it. It also explains the legal basis for our processing of your data.

What data is collected?

• Carters Direct retains the name(s), physical and email address(es) and any phone numbers provided for delivery and billing when placing an order along with the products and services ordered and any notes or special instructions provided by the customer relating to the delivery.
• We collect payment card details when you place an order but we do not store these. They are securely handed to our payment provider SagePay who process the payment on our behalf. 
• If you pay via PayPal, ApplePay & Google Pay on checkout, PayPal, ApplePay & Google Pay will send us your billing and delivery address when they confirm payment. 
• If you contact us in any other way including by letter, phone, or email we will retain whatever information is necessary for the sale by inputting this data onto our secure server. Any other data is destroyed . We do not use this information for any other purpose. 
• If you request that our sales team contact you, they will do so using either phone or email, depending on which methods you provide. 

How do we use your data?

• We use your personal data to enable us to complete our contractual obligations to you as a customer including delivery and after sales services. 
• As a legitimate business interest, we will contact you shortly after your products have been delivered to ask for feedback on our service. We also use Trustpilot (see sharing data below) to ensure feedback is handled by impartial companies. 
• We may contact you via email with offers related to items you have bought from us as a legitimate business interest to maintain a relationship with existing customers. You can opt out of this while you are placing an order or at any time. Please send an email entitled "Remove from Database" to sales@cartersdirect.co.uk and we will promptly take steps to ensure thatyour personal information is deleted as soon reasonably practicable.

Who do we share data with?

• To complete payment via credit or debit card, we will collect and securely transmit to SagePay your payment card details, I.P. address, email address, phone numbers, billing address and if different, delivery address. Carters Direct do not store your payment card details. 
• To complete a finance payment, we will securely transmit your full contact details and the value of your order to Hitachi Credit who will start the finance application process. They will then securely send us the outcome of your application. 
• When you purchase items sold by us as agents of Euronics we will share your name and address with Euronics. This is done under our contractual obligation with Euronics as a legitimate business interest allowing them to verify genuine sales. We may in some cases register a warranty with the manufacturer. In this instance, we will send your product and contact details to the manufacturer who will use them to confirm your products is registered and covered by their warranty. This is again done under our partnership agreement with Euronics and is a condition of the sale. 
• When you contact us via is website or any other method we may share the information you send us with a manufacturer in order to demonstrate a fault with a product and arrange a replacement or repair. If you purchase an extended warranty, we will share your contact and order details with Retra Warranties as part of the contract. 
• In the checkout process, you may be offered the option to request an extended warranty quote to cover the items purchased. If you choose this option, we will share your order details and contact details with Retra Warranties. 
• We will share your name, email and products ordered with Trustpilot who may ask you to write a review of your experience dealing with Carters Direct. We do this in order to generate verified reviews as a legitimate business interest to help maintain our high levels of service to our customers. 
• We will also share your name, email and products ordered with feefo who may ask you to write a review on the product you purchased and dealing with Carters Direct. We do this in order to generate verified reviews as a legitimate business interest to help maintain our high levels of service to our customers. 
• If required by law we will pass on your details to the relevant organisation.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Cookies Policy – Analytics & Marketing

Cookies are tiny text files that are stored on your computer in order to identify you and any orders in your shopping basket as you move about the site. All ecommerce websites use cookies in this way as it is the safest means of maintaining a link whilst you move from page to page. The cookie does not contain details of your order; only a unique number that is used to make the link between you, your order and the information you have provided to this website, ensuring that it is kept separate and secure from other users. The creation of a cookie on your computer does NOT give us access to other information on your computer.

Bing Ads

When you click on an advert provided by Bing Ads (Microsoft), a cookie may be placed on your device.

For more details or to opt out, please visit the Bing Ads Privacy Center.

Google Ads / Google Shopping

If you click on an advert provided by Google Ads or Google Shopping, a cookie will be placed on your device. This cookie expires after 30 days. Google uses separate servers for conversion

tracking and search results, which helps protect your privacy.

For more information or to opt out, please visit Google’s Privacy Center.

Facebook

Facebook cookies help us understand what users do after viewing or clicking a Facebook advert. This helps us measure ad performance. The data we receive is anonymous to us, but Facebook may link it to your account and use it according to its Data Policy.

For more information or to opt out, please visit Facebook’s Privacy Center.

Payment‑Related Cookies

These cookies are required to enable certain payment options at checkout.

• Google Pay – Cookies enable the Google pay payment option.

• Apple Pay – Cookies enable Apple payment options.

• PayPal – Cookies enable PayPal payment options.

The cookies that we collect to enhance your shopping experience are:

COOKIE name	COOKIE Description
CART	The association with your shopping cart.
CATEGORY_INFO	Stores the category info on the page, that allows to display pages more quickly.
COMPARE	The items that you have in the Compare Products list.
CUSTOMER	An encrypted version of your customer id with the store.
CUSTOMER_AUTH	An indicator if you are currently logged into the store.
CUSTOMER_INFO	An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS	Stores the Customer Segment ID
EXTERNAL_NO_CACHE	A flag, which indicates whether caching is disabled or not.
FORM_KEY	Stores form key used by page cache functionality.
FRONTEND	Your session ID on the server.
GUEST-VIEW	Allows guests to edit their orders.
LAST_CATEGORY	The last category you visited.
LAST_PRODUCT	The most recent product you have viewed.
NEWMESSAGE	Indicates whether a new message has been received.
NO_CACHE	Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART	A link to information about your cart and viewing history if you have asked the site.
RECENTLYCOMPARED	The items that you have recently compared.
STF	Information on products you have emailed to friends.
STORE	The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE	Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS	The products that you have recently viewed.
WISHLIST	An encrypted list of products added to your Wish List.
WISHLIST_CNT	The number of items in your Wish List.

Third‑Party Analytics Cookies

Flixmedia & Loadbee

These services deliver product content such as images, videos and text. Cookies are used to track usage of this content.

For more information, please refer to Loadbee and Flixmedia’s Privacy Notice.

We also use:

Google Analytics (GA):

Overview and Key Features

Google Analytics (GA) is a web analytics platform provided by Google that tracks, measures, and reports on website and app activity. By collecting data on user interactions—such as sessions, page views, and engagement—GA helps businesses understand user behavior, optimize marketing strategies, enhance user experience, and evaluate return on investment (ROI). This is made possible through a tracking code installed on websites or integrated into apps.

Key Aspects of Google Analytics (GA4)

1. Event-Based Tracking

GA4, the latest version of Google Analytics, shifts from traditional session-based tracking to an event-driven model. This approach captures detailed user interactions (events) across both web and app platforms, offering a more complete view of the customer journey.

2. Core Metrics Tracked

GA4 monitors essential user behavior metrics, including:

• Page views

• Traffic sources (e.g., search engines, social media, paid ads)

• Conversion rates

• Session duration

• User engagement patterns

These insights help businesses understand how users navigate and interact with their digital properties.

3. Enhanced Measurement

GA4 includes automatic tracking for common interactions—without requiring additional code. These include:

• Page views

• Scroll depth

• Outbound link clicks

• On-site search queries

• Video engagement

This makes setup easier and ensures more consistent data collection.

4. Data-Driven Insights

Leveraging Google’s machine learning capabilities, GA4 provides predictive analytics such as:

• Churn probability

• Purchase likelihood

• Potential revenue

These insights help businesses anticipate user behavior and make proactive decisions.

5. Seamless Integration

GA4 integrates smoothly with other Google tools, including:

• Google Ads

• Google Search Console

• BigQuery

This allows marketers to analyze campaign performance, optimize ad spend, and connect analytics data with broader business intelligence workflows.